Big W Optical
Department Store Optometrist – Retail Graphics
Big W is a chain of discount department stores in Australia. Their optometry service was having trouble competing for attention in the busy store. My job was to help the struggling department get noticed and show the customers the real benefits of shopping there. This involved a quick make-over changing the store from a Big W branded blue and white look to a stronger image unique for them with large scale graphics explaining the services on offer and the top reasons for visiting.