Laubman & Pank


Optometrists – Logo | Retail Graphics

Laubman & Pank is the third brand in Luxottica’s optometry portfolio. When I was a partner at Public Design Group we developed all three brands including OPSM and Budget Eyewear. We positioned Laubman & Pank as the eyecare professionals focused on quality optometry services. The in-store graphics demystifies the services and processes involved in eyecare and eyewear selection and helps to reassure the customers in the choices they make. The bright colours offset against the warm environment creates a comfortable place for the customers to feel relaxed.